Stamped panties, panties, panties jeans with pockets, newspaper clippings and even male lingerie are themes recurring in fashion today and which won men’s underwear 1 space. Ever wonder why that is? Since when is there and where they came from? What your importance in fashion today and where they tend to go? See a summary of the evolution of this piece that still today is a symbol of male sexuality and as the very image of man throughout history the modified.
According to indexdotcom.com, the “underwear”, however, had a slow evolution and endorsed more on functionality than on design. In the 14th century, when the boxers did not yet exist, were used underwear, called union suits made of linen because they are easy to wash. Until the industrial revolution, the pieces took up to three days to be made manually and had two openings: one in front and one in the back with buttons. (see below) During the first world war, the union suits, they were his ankles to wrists, gained more practical versions that resemble UM, knickers separated from the shirt. They did succeed and the soldiers began to use when they returned from the war, influencing the entire industry.
The years 1920 to 1940 what we saw, is changing and adapting masculine aesthetics. Unlike the female underwear, the underwear was changing aiming always the comfort and convenience of man. In 30 years the Slip model(more common today) was created by Jockey Breif and known Slip Jockeyin mention. In the same decade in which the elastic was first used in the waistband, which represented a huge technological advancement(the use of buttons should be uncomfortable), in the next decade, due to the shortage of rubber band during World War II, returned to have buttons.
The 50 brought more innovation and technology, not only in raw material (both artificial fabrics as synthetic treatments were inserted, and the cotton opened space for nylon), but in the options: it was at this time that the first companies started to imprint and dye underwear, which began to be the reflection of a generation of young people who later would be a priority in the market. We can use the example of James Dean, who was young and symbol used for the first time the white t-shirt that, until then, was also “underwear”. With the fall of conservatism and the recovery of the body in the years between the years 1970 and 1980, the provider of the family man image was replaced by the young man, carefree and relaxed, and this reflected in his underwear, which gained an important role, especially in the slip model trough. The samba-canção was associated with “pants grandfather”, and it lasted until the end of the year 2000.
- The custom of putting the tag name in the elastic of his underwear, very common, started in 1947, by the company Jockey who adopted the slogan “look for the mark on the track“
- The Redhas a special significance in underwear(male and female), because it was a color used to show technological advances like the color, strong dyeing, etc. Today people associate the passion.
- Thefirst campaign of Calvin Klein, which turned out to be a reference in the market of underwear was in 1986, with a billboard in the middle of Times Square, the Athlete Tom Hintnau wearing only his underwear. Created controversy by announcing a new role of play in fashion and became reference even today(many brands started to use athletes in their campaigns later, until today)
With the image of the new man of the 21st century, concerned with aesthetics, fashion and comfort, it’s no surprise that the boxers would enter into a new context, gaining your importance in time to compose a look. The boxers won fashion article status and several variations of models, for different audiences. The Zorba, a reference in Brazil, launched in 2009 4 new models. One of them with wider elastic to be displayed outside the pants.
The panties have evolved and, as you can see, today what we are not lacking. Textile technologies provide a quality product, cheap, if adéque to your body giving you the feeling of softness, gentle touch and elasticity just right. Since the ‘ 80, symbolic elements have been introduced into the underwear, which happens to be seen today with fashion design item that tends to accompany this new concern of man: to be in fashion for yourself.
Wicker in old and contemporary times
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