The New Tablet from Microsoft Released Today

After a long wait, Microsoft finally announced today (February 9, 2012) the beginning of sales of Surface Pro, whose main novelty is to run the new Windows 8 Pro.

Weird.One Saturday … no special performance … a terrible winter in the USA …

The price starts at $ 899 – on the model without a keyboard and with 64GB of storage.

It would be quite salty, but this 64GB model is actually a monkey in the hands of an inattentive buyer.

This capability is quite reasonable for any tablet running Android, but not for a tablet that runs Windows 8 Pro. After all, it occupies nothing less than 41GB!

With everything, it’s $ 1,130!

So, the price of the complete Surface Pro – with a keyboard (touch cover) and 128GB – jumps to $ 1,130!

Just to get an idea, the US Best Buy store sells a Toshiba 15.6-inch notebook, 4GB of RAM, 320GB of storage and graphics accelerator for $ 249!With Windows 8/64-bit installed!

I would not think twice, would save $ 881 ($ 1,739) and take the Toshiba notebook instead of the Microsoft tablet.

Okay, you may now be asking me: but what does a tablet have to do with a notebook?

Well, this is exactly the answer that Microsoft should give its (potential) consumers.

So if you’re going to open Surface Pro, you’ll find a small notebook, mounted inside the shell of a tablet.

That is, it seems that Microsoft’s goal is this: to reach the user who wants to buy a “portable” notebook.

Ergonomics does not help

In theory, this concept from Microsoft until it is interesting: a “portable” device with a physical keyboard.

That is, all the best of a tablet and a notebook from liuxers. In practice, this does not work.See why:

On a notebook you have a touch pad and a fixed keyboard.

On the Surface, the keyboard needs to be docked.And to access almost all the commands you need to touch the touch screen – which when used with the keyboard will be far from your hand.

Needless to say that after a day of work anyone will get pain in the shoulder and back.

More power, more problems

Surface Pro has as its main attraction the Windows 8 Pro operating system, capable of running any Microsoft program (which is not possible in the Surface RT model).

Well, if this is a great advantage, it is also the generator of the main problems.

To run Windows 8 Pro, Microsoft had to resize the entire device.

With programs requiring greater processing capacity, even the ventilation system had to be modified, compared to the Surface RT.

That’s why he got heavier, fuller.

Other than that, Windows 8 Pro also requires a lot of space.In the 64GB model, no less than 41GB is reserved for the operating system.Only 23GB left for the rest.

And in order to run with all its power, it requires a lot of energy.To get an idea, while most top-of-the-line tablets have a range of 9/10 hours, Surface Pro dies in less than 4 hours.

Looks like a notebook!

Microsoft is not Apple

Microsoft was right in trying to offer a new product, according to what it considered to be a consumer need.

But he was wrong not to realize that he could not follow the same steps as Apple, with the iPad.

I’ll try to explain:Apple’s big balcony was to subvert the major marketing commandments, which require market research before launching a product or service.

But Apple had an idea, had the technology, had a philosophy, had the right professionals to offer the market a product that did not exist.

Microsoft tried to walk the same path.And, for me, it hurt.

The problem is that Microsoft has never been an “innovative” company.

On the contrary, its conservative image (and attitude) even helped the company in the success of Windows, its only great product so far.

The idea even was good: to launch a device that was at the same time a tablet and a notebook.But Surface Pro is not one thing, not another.

It’s expensive, heavy and “thick” too much to be a good tablet;Is expensive and has few features to be a good notebook.

It would be better if Microsoft were to spend all its energy on Windows 8 and its application store, and leave the hardware part with another manufacturer.

As did Google, by transferring this task to Asus, on their Nexus 7 and Nexus 10 tablets.

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