Definitions of Agency


Agency is the trade, office or office of the agent (the person who has the virtue of acting, who acts with the power of another or who is an intermediary between a seller and a buyer). The concept comes from the Latin agentĭa which, in turn, has its origin in agens (“he who does”).

An agency is a company that is dedicated to providing services and, generally, manages matters that are not its own. An advertising agency, for example, is the company that develops and implements the advertising of an advertiser (that is, their client). This type of firm provides marketing and communication advice and has a team of creatives who invent the campaigns and slogans.

The travel agencies, on the other hand, act as intermediaries between tourism providers (hotels, airlines, etc.) and travelers. These agencies often operate as wholesalers (that is, they contract wholesale services at low prices and then resell them to their clients).

However, we cannot forget the communication agencies either. Specifically, these are companies whose clear objective is to develop different strategies so that their clients can improve the image they have, so that they are much better known and, therefore, can grow in results.

As a general rule, the services offered by these mentioned agencies include marketing, press office, consulting, internal communication and also cultural transformation.

But there is still more. There are also news agencies that, as the name implies, aim to inform and publicize all kinds of relevant events that take place in a country in economic, social, political, cultural or sports matters, among others.

In Spain one of the most important agencies of this type is EFE, which was founded in the 1930s and since then has managed to become a true benchmark for the media. International in nature, it is the same that offers multimedia information and has a staff of more than three thousand professionals, from different countries, in order to always be up-to-the-minute with everything that is happening on the planet.

Also in the rest of the world there are also other very significant and important news agencies such as the French AFP (Agence France Presse), the German DPA (Deutsche Presse Agentur) or the British Reuters.

A modeling agency is the company that is dedicated to representing models (be they men, women, children or animals). It is common to have staff dedicated to searching for potential models (a practice known as scouting).

Another use of the term refers to the delegation or subordinate branch of a company: “I am interested in buying a new car: tomorrow I am going to visit the Ford agency that is near my house. ”

Finally, the Agency is an organization of the State that manages a public service.