HTC Has to Give Priority to More Affordable Phones

Seems to be that the high range of HTC is not working everything as well that it would be necessary – they show to be satisfied with One-, while the reviews are positive. HTC filed losses in the third quarter, following a series of periods not especially positive, leading her to stay with a 4% global market share.

Since the Taiwanese Government are pronounced in this respect, considering that HTC would have to look at the range of access and more affordable phones to revive sales and get a market share more in keeping with the name of the company. Especially taking into account the potential growth of the industry, as is expected a market with 1,000 million units sold per year.

The main problem is the large number of players–Chinese – which have been incorporated into the film in the past two years. We remind you that HTC had almost 11% of the market in 2011, and in the United States came to be a leader.

At the top of the company already have been movements, going on Peter Chou – CEO and founder – plunge in the supervision and development of new products. It delegates much of its work on Cher Wang, one of the founders of the Taiwanese company.

In fact HTC seems to have ideas like those that advise you and has begun to move its Desire range at end of the last quarter. But you have to adjust prices, since their models are more expensive than the competition to equal specifications and size. They will also have much that operators, who decide to support one or another phone.

Logically not forget the rest of the range, and there is already a HTC M8 road. Follow this path is required for HTC, but focus on it is not productive, has already shown that it is virtually impossible to eat them ground to Galaxy and iPhone.

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