Why the iPad is currently not a good choice for iPhone buyers…
iOS 4 is currently in the world of mobile Apple products the first choice-right. The improvements that Apple has implemented with the new version of the operating system turn out to be the hoped-for quantum leap: multi-tasking, new APIs (from which developers will see a lot more in the near future), a higher speed and some optical tidbits. Thanks to the almost complete support of the iPhone 3GS and the current third-generation iPod touch, users of these devices also benefit from the new features. So far so good, only the real problem is that I now reluctantly use current Apple products, which are still forced by an iOS 3.x. The performance is too slow for me and generally the joy of the use remains on the track, as a lot of the innovations are not supported. The main reason for this development is the iPad with iOS 3.2.
If the iPad before the appearance of the iPhone 4 and iOS 4.0 the previous spearhead of the technical development, so the Californians have their million-bought product, softwareseitig times just put off. Also in Apple are now different versions of the one operating system in the current product range. Although this state is only an intermittent act, since iOS 4.x in the future for the iPad from autumn was announced, including multitasking and Ordernavigation. Nevertheless, a double-click on the iPad-Home-Button does not provide the same as the iPhone.
What this episode shows us again is the conclusion as to how harmful the fragmentation of the software version can be within similar product groups. A circumstance, which so far was known only by Google’s Android . Because with iOS 4 were just the first iPhone, the 3G (on which iOS 4 more bad than right) and a mountain of iPod touches pushed to the siding and not to forget the iPad in its timeliness. A lot of customers were unsettled or-as in my case with the iPad-angered. Well anger is perhaps the wrong word, no it is definitely the wrong word. It is better to say that the fun was first taken by Apple’s “magic” tablet.
Google, for example, applies this strategy of fragmentation on Android regularly along with HTC, Motorola and other hardware producers: always faster, higher and better; This every few months. This questionable progress is positive for the inexperienced new customer and the company, but the informed buyer is and will remain unsettled in the long run: fragmentation is therefore bad for a satisfactory customer loyalty.
Back to Apple: If we assume that in the fall the iPad with the new OS version iOS 4.x can be played, yes then everything is again good-right? The next question, however, is still preserved: When does the iPad of the second generation (probably followed by facetime and camera [s])? After Christmas in any case, this is probably as safe as the Amen in the church.So far the cycle of the product presentation looked roughly as follows. Winter: Introducing new Macs, updates in between. In the summer then the iPhone and in the autumn finally the iPods. How or where does the iPad fit in here? The January would in my opinion ideally as an introductory month offer, with sufficient distance to the iPhone. Then in summer we can reckon with the next iPhone, incl. IOS upgrade, which then comes directly back to the iPad.The iPad has simply come out this year in Germany at the “wrong time”, but since every introduction of a completely new product takes its toll, Apple had to choose a pragmatic starting point at any time and then get into the desired, later rhythm. For customers nevertheless gratifying: At least the resale value of Apple products is always high, a hardware change usually easy to finance.
What is the conclusion? Fragmentation is bad, because it allows unwilling customers in their buying intentions to become unsettled. I suppose Apple is aware of this and that they will do a lot to prevent this in the future. Secondly, Apple’s first-generation products are not always perfect-see the iPad and the first-generation iPhone and iPod touch, which has been up-to-date after a few years. Nevertheless, Apple still makes more than the other manufacturers, otherwise the customer base would not be so solid and it would not be millions of products over the (virtual and real) loading table pushed. More customers are called again more potential app sales for developers-the circle of added value closes and thus is actually up to a small (unavoidable) kink everything in the green area in the world of the apple.
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