What is Client?
A customer, from the point of view of the economy, is a person who uses or acquires, frequently or occasionally, the services or products made available by a professional, a business or a company. The word, as such, comes from the Latin cliens, clientis.
In this sense, synonyms of customer are buyer, when it is a person who acquires a product through a commercial transaction; user, when the person makes use of a certain service, and consumer, when the person, fundamentally, consumes products or services.
On the other hand, as a client the person who is under the protection of another is also called. This type of relationship is located, for example, in the Law, where the lawyer represents, protects and defends the rights of his client.
Finally, the expression “the customer is always right” is a very popular precept to refer to the fact that, regardless of the requirement, whoever demands a service and pays, is always right to demand the total satisfaction of their needs according to their expectations. .
Internal and external client
In the business or organizational sphere, there are two types of clients considered according to their roles and functions: internal and external. The internal customers, as such, are those who work within a company, and provide their services and their workforce so that it can offer products or services that are marketable. In this sense, the employees of a company are its internal customers.
The external customer, on the other hand, are all those people towards whom the products or services that a company places on the market are oriented, and of which they are effective buyers or users. As such, it is external customers that provide the revenue stream within the company.
Marketing Client
For the Marketing discipline, on the other hand, customers can be classified in various ways. Thus, there are constant, frequent and occasional clients, being that the former are the most assiduous and the latter those who carry out purchasing actions more sporadically.
Also, depending on the pattern of activity they present, they can be divided into active and inactive clients, being that the former, active clients, are those that currently, or in the recent past, have used a service or purchased a product; and the second, the inactive, on the other hand, are those that for a considerable period of time have not used a service or made a purchase action.
Similarly, customers can be subdivided into two more categories, depending on the type of experience they have had with the product or service they have acquired: satisfied and dissatisfied customers. In this sense, those who have had a pleasant or positive experience from the purchase of the product or service are located in the range of the satisfied, while the dissatisfied are those whose experience is in the negative range.
Client in Computing
Within the field of computing, such as client is referred to that computer, program or process that depends for certain functions, another computer, called a server, which is connected via a telecommunications network. A client, for example, is a web browser through which you can access, with a connection to a network such as the internet, many free servers.
Law Client
From a legal point of view, for its part, as a client we can designate that person, natural or legal, who acquires services or products through commercial purchase transactions.
Client in politics
In politics, a person is referred to as a person to whom a politician or leader grants benefits or rewards, in exchange for their vote, their support or other types of political favors. This political practice is called patronage and is outside the ethical and fair exercise of politics.
